Creating and Validating a New Product

  • One Roof Women 81-83 City Road Southbank, VIC, 3006 Australia

As much as organisations and individuals claim to be customer-centric, often we are caught out in the beauty and belief of our ideas and products, rather than understanding what is the customer/user problem. This session of Innovators Network will showcase a case study of how the customer problem was uncovered and the Aha moment of an idea that solved that problem.

Aaron Cottrell is our speaker for the evening. Aaron is currently a Senior Product Manager at Zendesk that builds software for better customer relationships.

Aaron is a startup product guy. Growing up in the UK, he was lucky enough to join a small cleantech startup after finishing university. After a few years in a very small team he moved to London to join influence marketing startup PeerIndex, working on a little bit of everything and getting more of a feel for product management.

A couple of years later, Aaron and his (now) fiancee packed a backpack each and headed for Melbourne where they've been living since 2014. Shortly after arriving, Aaron joined Zendesk as a Product Manager.

Aaron will tell the story of trying to create and validate a new product within Zendesk. He'll walk through researching current customer behaviours, getting feedback from customers, selling the story of a new product to internal stakeholders, putting a prototype out and learning how it was used.

Our host for the evening is One Roof. One Roof is Australia's leading co-working space dedicated to women-led businesses. More than a co-working space One Roof is an entire ecosystem providing everything a female entrepreneur needs to thrive under one roof. This includes networking events, mastermind sessions, business coaching, mentorship and expert sessions with lawyers, accounts, sales strategists, marketing gurus and investors.

Visit One Roof for more details. To find out about events and workshops at One Roof, sign up to their newsletter here.

See you all on the May 24 .

Ana & Tim
Co-organisers of Innovators’ Network